The challenge

A leading multi-national Pharmaceutical company wanted to maximise return on their marketing events investments by empowering the company staff with a bespoke mobile app that provided them with up-to-date information on every customer and prospect visiting their marketing booth. Some of the key challenges were:

Displays all key data for every attendee on a single mobile screen
Integrate with back office applications including CRM system in real-time
Automatically identify and highlight high-value clients and prospects based on information from CRM
Integrate social media APIs to provide a complete picture of the customer and prospects

The solution

We developed a fully integrated bespoke Android mobile application to connect sales and marketing representatives at events with real-time data stored in clients CRM and other back office applications. To provide a seamless experience for customers and prospects, we incorporated NFC capabilities so that all attendee details can be loaded onto the mobile app by simply tapping their NFC-enabled cards onto the Android tablet. For security and compliance, the app was designed not to store any data locally, and all communications with the back-office applications were via encrypted connection.

Overall the app received rave reviews from management and the marketing teams across the globe.

The benefits

Identify decision-makers and VIPs to adjust the pitch and content in real-time
Social media integration allows 360-degree view for every customer along with their latest interactions, comments and concerns recorded in the CRM
Empower employees with accurate information to make informed discussions with customers and prospects
Automatically push all leads in CRM along with a detailed audit of all conversations for follow-up