A leading multi-national Pharmaceutical company wanted to maximise return on their marketing events investments by empowering the company staff with a bespoke mobile app that provided them with up-to-date information on every customer and prospect visiting their marketing booth. Some of the key challenges were:
We developed a fully integrated bespoke Android mobile application to connect sales and marketing representatives at events with real-time data stored in clients CRM and other back office applications. To provide a seamless experience for customers and prospects, we incorporated NFC capabilities so that all attendee details can be loaded onto the mobile app by simply tapping their NFC-enabled cards onto the Android tablet. For security and compliance, the app was designed not to store any data locally, and all communications with the back-office applications were via encrypted connection.
Overall the app received rave reviews from management and the marketing teams across the globe.