Bespoke Software Development

Retail Audit Software - Identify optimal in-store variables to maximise sales & brand visibility

How we developed a custom, fully integrated retail store audit software to help our client gain a competitive edge by enabling digital store audits and automatic scheduling for their field sales team and provide real-time visibility to clients, retailers and brand managers across the business.

retail audit software client

The challenge - Develop a bespoke retail audit software

A well-known UK retail audit company with 25+ years of experience in the FMCG vertical, wanted to differentiate its retail audit service. The main objective was to develop the ability to identify optimal mix of in-store variables for maximising sales and brand visibility for their clients.

After evaluating several off-the-shelf software products and platforms which offered limited flexibility and customisation, they decided to develop a tailored software application which would encompass audit and compliance check for in-store merchandising, promotions, point of sale, loss-prevention, branding, displays and pricing. One of the key challenges was the ability to link disparate sales data with store and geographical area to identify the optimal in-store mix which delivers maximum ROI.

  • Ability to create flexible campaigns for auditing and measuring in-store operations and their impact on sales
  • Incorporate a simple, flexible points-based scoring mechanism to generate 'scorecards' for stores and field agents to ensure consistency in measurement
  • Highlight the optimal mix of in-store variables which deliver maximum ROI and ability to replicate the same across other stores
  • Highlight problem areas and notify the relevant team
  • Validate field execution and accountability to brand standards
  • Capture images and videos to complement structured data
  • Encourage competition between teams and stores
custom retail aduit software

The solution - Tailored audit software with web & mobile (iOS & Android)

retail case study image

Working closely with various user groups and the management team, Schnell developed a fully integrated web and mobile application which would allow the client to commission virtually any type of retail audit. The template-based architecture allowed the back-office users to create flexible and dynamic multi-brand/retailer/location campaigns by simply following on-screen instructions.

The inclusion of flexible points-based scoring system helped to ensure consistency of measurement across all campaigns, brands, stores, agents and KPIs. This made it easy to identify trends and patterns across the business. To ensure complete flexibility in reporting, we embedded the ability to allow back-office users to define and store additional attributes for stores, products and agents. The ability to take in-store pictures and videos not only allowed the field agents to complement the data captured during the store visit but also highlight common pitfalls across stores.

The benefits - Customised checklists, No paperwork, Digital data, Smart Dashboards and more

  • Simple, easy to use web and mobile software
  • Real-time reporting and monitoring of all store audits
  • Integrate with third party applications for auto-routing and assignment
  • Ability to import and link sales data for impact analysis
  • Export data into Excel for further analysis
  • Images and videos to support structured data collection

FAQs - Retail Audit Software

Having developed several retail audit software applications for many clients in the UK and USA, we can develop it quickly. We have developed retail audit apps that cost from $10,000 to $150,000+. The cost will depend upon your requirements.

No. Since we develop the software for you, you own it and do not have to pay any ongoing license fees.

Yes. We have converted many paper-based store audit form templates into simple, easy-to-use digital versions.

Yes. We have already developed several store audit apps that run on iOS and Android and take pictures and record videos.

Yes. We have developed web-based back-office software for managers and apps that field agents can use on their iOS and Android mobiles or tablets.

Yes. We have a presence in the UK and USA. Please contact us for more details.

Yes. Developing bespoke or custom retail audit software involves developing it exactly as per your unique requirements. Many famous brands, wholesalers, merchandisers and retail audit service providers have trusted us to digitise their retail execution strategy.